Six concepts.
Two surfaces.
One clinical dermatology.
Three concepts that build the medical-dermatology authority — DNP-led, Aerolase-safe-for-every-skin-tone, complex acne and HS — and three that build the West Valley aesthetic surface. Every frame is composed with the copy baked into the image and built in the AYMI editorial register.
What you’re looking at, and what’s not in it yet.
These are directional concept frames — first-pass creative built to brief, in the AYMI editorial register, with the copy composed into the image rather than overlaid in HTML. They show direction, not the final library.
Each frame is a single execution of one ad concept. The same concept ships in production as a 4-placement set (1:1 feed · 4:5 IG primary · 9:16 Story/Reel · 16:9 display) plus a headline bank of 3–5 variants and 2–3 CTA options. The paid acquisition section in the proposal walks through what that monthly cadence looks like at scale.
What you can see here: the editorial register, the specialty positioning, and the visual system that doesn’t require any individual to be the on-camera talent. What you can’t see yet: motion versions, UGC briefs, and the matched landing-page blocks that catch the traffic. Those are the next layer.
The clinical anchor. DNP-led, skin-of-color-safe, complex-acne-trained.
Three concepts that separate Skintuition from the West Valley med-spa pack by leading with the credential — a Doctor of Nursing Practice with three and a half years of dermatology training, not a brand operating around an injector.
The brand surface. Buckeye-anchored, cash-pay, transparent.
Three concepts that turn Skintuition into the West Valley’s defensible aesthetic destination — Buckeye base, Goodyear-to-Surprise reach, transparent cash-pay positioning, and the founder voice that holds it together.
One concept → twelve production assets.
Once a concept proves out on the test calendar, it ships to production as a full 4-placement set with a headline bank, primary text bank, and matched landing page block.
Four placements. Three to five headline variants. Two to three CTA options. One matched landing-page block.
| Ratio | Surface | Treatment |
|---|---|---|
| 1:1 | Meta feed (FB & IG), Pinterest square | Centered headline, full-bleed scene, wordmark bottom-right. Workhorse for cold-acquisition tests. |
| 4:5 | Instagram primary feed | Vertical-priority composition. Headline anchored top-third or center. The highest-performing organic shape on IG since 2024. |
| 9:16 | Stories, Reels, TikTok, YouTube Shorts | Full-screen mobile. Headline reserved for top-safe zone, CTA in bottom-safe zone. Often paired with a UGC overlay. |
| 16:9 | YouTube pre-roll, programmatic display, LP hero | Wide cinematic crop. Same concept, retuned for desktop and CTV. Doubles as the matched landing-page hero. |
Sample copy bank for one concept — "When the cream stopped working, the protocol started."
B · “Adult cystic acne deserves a real protocol.”
C · “The DNP-led clinic for the acne nothing else has touched.”All variants describe protocol depth and credentialing — not outcome guarantees. Compliant with AZ APRN advertising guidance.
2 · “The West Valley practice that treats acne like the medical condition it is. Buckeye in-person; teledermatology statewide in Arizona.”
3 · “If the over-the-counter shelf has stopped working — and the last clinic prescribed the same antibiotic and sent you home — there’s a real protocol for that. Cystic, hormonal, HS, all of it.”Each variant tuned to a persona — credentialed-protocol searcher, West Valley local searcher, and the medication-frustrated chronic-acne searcher.
2 · “START WITH THE SKIN ASSESSMENT” → /assessment
Built on editorial product photography and real Sonoran landscape.
Every concept in this pack uses identity-neutral editorial photography — serum vials, marble surfaces, the Sonoran desert at golden hour. There are no models, no before/after framing, no inferred demographics. This is deliberate: aesthetic and dermatology advertising that hand-waves at a single “ideal” client undercuts the practice’s actual specialty positioning — Skintuition treats Fitzpatrick I through VI, and the frames have to let any prospect see themselves in the room without the brand presuming who they are.
Production frames work the same way. When real photography enters the system — Umparrys’s likeness for the DNP field note, real Skintuition clinic interior, real Aerolase Neo Elite documentation — it ships through approved Skintuition photography only. Patient imagery only enters with explicit documented consent and never with implied outcomes. The rule is consistent: AI generates the editorial scene; identity stays under the practice’s control.
Confidential — for Umparrys Witherspoon, DNP only.